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Florian Stahl
I am an assistant professor at the University of Zurich (Department of Business Administration) in Switzerland.
My research interests are primarily in information systems research, quantitative marketing and business economics. Specifically, my research addresses business related questions of the digital economy and, in particular, of online social networks and social media. Further research areas are pricing and sampling of (digital) products, consumers' intertemporal choice and discounting of future benefits as well as customers' brand and product switching behavior.
Moreover, I am the founder and editor of Digital-Economy.com, an online platform for advancing the understanding of the digital economy, digital technologies and online media.
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