Publications

BOOKS (monographs)

ARTICLES IN REFEREED JOURNALS

WORKING PAPERS
  • “Optimal Sampling of Paid Content”. with Donald R. Lehmann; Oded Koenigsberg, and Daniel Halbheer; (In preparation for Information Systems Research);

  • “Intertemporal Tradeoff Between Contract Periods, Price Discounts and Flexibility“. with Iyengar, Raghuram; Herrmann, Andreas and Stadel, Daniel; Under Review at Management Science;

  • “Models of Weighted Social Network: Accounting for Both Incidence and Intensity of a Relationship”. with Asim Ansari, Yang Li and Oded Koenigsberg (In preparation for Psychometrika);

  • “Death of a Relationship”. with Asim Ansari and Oded Koenigsberg (In preparation for Quantitative Marketing and Economics);

  • “Networking for Success”. with Asim Ansari, Lucas Bremer and Mark Heitmann (In preparation for Marketing Science);



CONFERENCE PAPERS & PRESENTATIONS
  • “Optimal Sampling of Paid Content”. Proceedings of Marketing in Israel 2011, Tel Aviv, Israel;

  • “The Impact of Brand Equity on the Dynamics of Oline Brand Communities”. Proceedings of Marketing Dynamics Conference 2011, Jaipur, India;

  • “Networking for Success: Impact of Activities and Network Positions”. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;

  • “Sampling Paid Content”. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;

  • “The Impact of Preannouncements on Customer Retention and Acquisition“. Proceedings of 40th EMAC Conference 2011, Ljubljana, Slovenia;

  • “From Brand Equity to Customer Lifetime Value”. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;

  • “Sampling Information Goods: How Much Should Be Free?”. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;

  • “Subscription Plans and Consumers’ Intertemporal Choice” . Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;

  • “The Impact Of Consumer Replacement Decisions And Leapfrogging Behavior On The Timing Of New Product Introductions”. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;

  • “The Impact Of Customer-Based Brand Equity On Customer Acquisition and Retention”. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;

  • “Price Discounts versus Unit Premiums: Differences in Evaluation Considering Consumers’ Intertemporal Choice”. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;

  • “About the relationship of personal networks and individual success”. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;

  • “Customer Lifetime Value Estimation in a Multi-Product Environment”. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;

  • “Death of a Relationship”. Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;

  • “The Impact of Customer-Based Brand Equity on Customer Equity: The Case of the Automobile Industry” . Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;

  • “Customer-Based Brand Equity, Financial Performance and Market Value”. Proceedings of 38th EMAC Conference, Nantes, Frances;

  • “Modeling Online Social Networks”. Proceedings of 2008 INFORMS Marketing Science Conference, Vancouver, Canada;

  • “Market-Oriented Design of Digital Product Lines”. Proceedings of 37th EMAC Conference 2008, Brighton, England;

  • “Mobile Business Through RFID Technology: About The Potential Of RFID Technology For Distributing Free And Paid Content On Mobile Devices In Retail Business”. Proceedings of 12th Americas Conference on Information Systems (AMCIS) 2006, Acapulco, México;

  • “Adoption and Diffusion of Digital Information Goods: An Empirical Analysis of the German Paid Content Market”. Proceedings of 19th Bled eConference “eValues” 2006, Bled, Slovenia;

  • “About the Importance of Trust and Information Substitutes by Offering Digital Paid Services”. Proceedings of 2006 Hawaii International Conference on System Sciences (HICSS), Poipu, Kauai, Hawaii;

  • “Impact Of Price And Product Differentation On The Demand For Paid Services on Dating Websites” . Proceedings of 11th Americas Conference on Information Systems (AMCIS) Omaha 2005, Nebraska;

  • “Non-linear Pricing of Paid Content Products”. Proceedings of 18th Bled eConference “eIntegration in Action” 2005, Bled, Slovenia;

  • “Empirical Aspects of Content Management”. Proceedings of 3rd Open Source Content Management (OSCOM) Conference 2003, Harvard University, Cambridge, Massachusetts;



MARKET STUDIES
  • Stahl, Florian (2005): Online Dating - Eine empirische Analyse der Konsumenten, des Konsumentenverhaltens sowie der Kauf- und Zahlungsbereitschaft auf digitalen Kontaktbörsen"; Ciando, 110 pages;

  • Stahl, Florian, Siegel, Fabian and Maass, Wolfgang (2004): "PAID CONTENT - PAID SERVICES: Analysis of the German Market and Success Factors of 280 Business Models"; Netacademy Press, Zürich, Switzerland, 162 pages;


NEWSPAPERS & MAGAZINES
  • Heitmann, Mark, Andreas Herrmann and Florian Stahl (2006): "Digitale Produkte richtig verkaufen" (Selling Digital Products Right); Harvard Business Manager, Aug. 2006;

  • Stahl, Florian and Andreas Herrmann (2005): “Versionierung digitaler Produkte”, WiSt Wirtschaftswissenschaftliches Studium;

  • Stahl, Florian (2005): "Paid Content - Grosses Geld mit kleinen Beträgen"; c//mag Fachzeitschrift für Informationstechnologie, Sept. 2005;

  • Herrmann, Andreas and Stahl, Florian (2005): "Man(n) flirtet zunehmend digital"; Neue Züricher Zeitung, 20.08.2005;

  • Stahl, Florian (2004): "Enterprise Content Management: Zentrale Bedeutung für den Wissenstransfer"; IT Business 3/2004;

  • Stahl, Florian (2004): "Content Management und Media Asset Management"; IT Director 12/2003;

  • Stahl, Florian (2003): "Dämme gegen die Informationsflut"; Neue Züricher Zeitung, 23.05.2003;
 
Florian Stahl  •  Plattenstrasse 14  •  8032 Zürich  •  Switzerland - E-mail: florian.stahl@uzh.ch